D S Woodard Consulting©

Good morning. Do you want to know one of the biggest reasons that most businesses fail in their first 5 years? If we tell you will you do anything about it? Most business owners and sales people will not do what is necessary to succeed. The main reason is fear followed by the lack of salesmanship . As a business owner you must be willing to sell what it is you do. If your business has a product you must have an unshakeable belief in the product or you will have mediocre sales. If your business provides a service, you must be sold 100% on the benefit to your potential clients to be successful. Why you ask, there will always be a time when you will need to pursue and new clients and customers for your business. This is the time that your enthusiasm must shine and this is the time that most business owners are less than optimistic about the value of their product or service. The problem, people don't like to be sold but they like to buy. As business owners most don't lik...

Good morning. Do you want to know one of the biggest reasons that most businesses fail in their first 5 years? If we tell you will you do anything about it? Most business owners and sales people will not do what is necessary to succeed. The main reason is fear followed by the lack of salesmanship . As a business owner you must be willing to sell what it is you do. If your business has a product you must have an unshakeable belief in the product or you will have mediocre sales. If your business provides a service, you must be sold 100% on the benefit to your potential clients to be successful. Why you ask, there will always be a time when you will need to pursue and new clients and customers for your business. This is the time that your enthusiasm must shine and this is the time that most business owners are less than optimistic about the value of their product or service. The problem, people don't like to be sold but they like to buy. As business owners most don't lik...

Good afternoon. Today on our high speed information highway we do business in a multitude of venues.  The topic today is your list of 10 entrepreneurs who have free podcast chock-full of powerful business development and marketing ideas, along with successful guest and thousands of hours that will save you years as you develop your business plan. There are hundreds of podcast available for your listening pallet, you just have to get out there and find those mentors you are interested in learning from and check for their podcast channel.  The tricky part is that most of their podcast are not the same name as their business. Most will have a link on their website, so if you can't find them on I Tunes or Google play no worries. Make sure that you subscribe to the podcast so that you don't have to go through the search the next time you want to listen. This is the next piece that DSWoodard.com will venture into. Communications is what we love and soon you will be able to he...

Good afternoon. Today on our high speed information highway we do business in a multitude of venues.  The topic today is your list of 10 entrepreneurs who have free podcast chock-full of powerful business development and marketing ideas, along with successful guest and thousands of hours that will save you years as you develop your business plan. There are hundreds of podcast available for your listening pallet, you just have to get out there and find those mentors you are interested in learning from and check for their podcast channel.  The tricky part is that most of their podcast are not the same name as their business. Most will have a link on their website, so if you can't find them on I Tunes or Google play no worries. Make sure that you subscribe to the podcast so that you don't have to go through the search the next time you want to listen. This is the next piece that DSWoodard.com will venture into. Communications is what we love and soon you will be able to he...

You must first slow down and focus in on your specific market . It's easy to say everyone is my customer, but that is too broad. You must target those who want, need and will pay for what you are proposing. You must narrow it down from there to who can afford to pay for your service or product. Most sales people or most business owners just go fast and cast the net to see what gets stuck in it. Fishermen survey the area, they know the water temperature, the tide, the wind, and other aspects that make their foray more likely to have a successful catch. As we learn these marketing tools, you need not wait to get your business going, you can do the things that will help you move forward quickly like incorporation, research, licenses you may need, and other details that are required before you can make your sales . These tools will help you sharpen what you are doing. These tools will make you better and save you time. You will be able to spend the proper amount of time on doing ...

You must first slow down and focus in on your specific market . It's easy to say everyone is my customer, but that is too broad. You must target those who want, need and will pay for what you are proposing. You must narrow it down from there to who can afford to pay for your service or product. Most sales people or most business owners just go fast and cast the net to see what gets stuck in it. Fishermen survey the area, they know the water temperature, the tide, the wind, and other aspects that make their foray more likely to have a successful catch. As we learn these marketing tools, you need not wait to get your business going, you can do the things that will help you move forward quickly like incorporation, research, licenses you may need, and other details that are required before you can make your sales . These tools will help you sharpen what you are doing. These tools will make you better and save you time. You will be able to spend the proper amount of time on doing ...

Good morning. We are in over drive for the summer months. We appreciate you faithful followers and we see that Portugal leads the way in new subscribers. Thank you we are now in 12 countries including the U.S. keep up the good work of sharing this information with business professionals world-wide.   These are marketing terms and are all under the umbrella of Market Segmentation which is to identify portions or subsets of a broad target market that are different from one another and use that information to your advantage to implement a more strategic marketing approach that will yield you or your company a better result. It looks like the chart to the right. We will deal with Demographic, but they all tie together. U.S. Population has four classes each class has a subclass they are defined as the following:  Upper Class: The upper upper class are 1% of the U.S. Population. These are the social elite. They live on inherited wealth, give large s...