D S Woodard Consulting©

You must first slow down and focus in on your specific market . It's easy to say everyone is my customer, but that is too broad. You must target those who want, need and will pay for what you are proposing. You must narrow it down from there to who can afford to pay for your service or product. Most sales people or most business owners just go fast and cast the net to see what gets stuck in it. Fishermen survey the area, they know the water temperature, the tide, the wind, and other aspects that make their foray more likely to have a successful catch. As we learn these marketing tools, you need not wait to get your business going, you can do the things that will help you move forward quickly like incorporation, research, licenses you may need, and other details that are required before you can make your sales . These tools will help you sharpen what you are doing. These tools will make you better and save you time. You will be able to spend the proper amount of time on doing ...

You must first slow down and focus in on your specific market . It's easy to say everyone is my customer, but that is too broad. You must target those who want, need and will pay for what you are proposing. You must narrow it down from there to who can afford to pay for your service or product. Most sales people or most business owners just go fast and cast the net to see what gets stuck in it. Fishermen survey the area, they know the water temperature, the tide, the wind, and other aspects that make their foray more likely to have a successful catch. As we learn these marketing tools, you need not wait to get your business going, you can do the things that will help you move forward quickly like incorporation, research, licenses you may need, and other details that are required before you can make your sales . These tools will help you sharpen what you are doing. These tools will make you better and save you time. You will be able to spend the proper amount of time on doing ...

Good morning. We are in over drive for the summer months. We appreciate you faithful followers and we see that Portugal leads the way in new subscribers. Thank you we are now in 12 countries including the U.S. keep up the good work of sharing this information with business professionals world-wide.   These are marketing terms and are all under the umbrella of Market Segmentation which is to identify portions or subsets of a broad target market that are different from one another and use that information to your advantage to implement a more strategic marketing approach that will yield you or your company a better result. It looks like the chart to the right. We will deal with Demographic, but they all tie together. U.S. Population has four classes each class has a subclass they are defined as the following:  Upper Class: The upper upper class are 1% of the U.S. Population. These are the social elite. They live on inherited wealth, give large s...

Good morning. We are in over drive for the summer months. We appreciate you faithful followers and we see that Portugal leads the way in new subscribers. Thank you we are now in 12 countries including the U.S. keep up the good work of sharing this information with business professionals world-wide.   These are marketing terms and are all under the umbrella of Market Segmentation which is to identify portions or subsets of a broad target market that are different from one another and use that information to your advantage to implement a more strategic marketing approach that will yield you or your company a better result. It looks like the chart to the right. We will deal with Demographic, but they all tie together. U.S. Population has four classes each class has a subclass they are defined as the following:  Upper Class: The upper upper class are 1% of the U.S. Population. These are the social elite. They live on inherited wealth, give large s...

 How can you be engaging? Why should you be persuasive? Can you be personal? Happy Feet 2  Have you ever thought about these questions?   How about these:      Why should you have an engaging, persuasive and a personal story?     What does this mean?  This is the simple answer: Engaging your potential clients is crucial in your marketing strategy.  Before we get into market segmentation we want to help you with this important piece of your marketing strategy.   This is the more complex answer: If no one cares about your service or product your business will fail. If you want to earn a profit getting others to buy into your message is important, if not you will make little or no money when no one is persuaded to purchase your service or product.  We want you to become the best business owner or sales professional that you can. We want you to continuously study these trai...

 How can you be engaging? Why should you be persuasive? Can you be personal? Happy Feet 2  Have you ever thought about these questions?   How about these:      Why should you have an engaging, persuasive and a personal story?     What does this mean?  This is the simple answer: Engaging your potential clients is crucial in your marketing strategy.  Before we get into market segmentation we want to help you with this important piece of your marketing strategy.   This is the more complex answer: If no one cares about your service or product your business will fail. If you want to earn a profit getting others to buy into your message is important, if not you will make little or no money when no one is persuaded to purchase your service or product.  We want you to become the best business owner or sales professional that you can. We want you to continuously study these trai...