D S Woodard Consulting©

 How can you be engaging? Why should you be persuasive? Can you be personal? Happy Feet 2  Have you ever thought about these questions?   How about these:      Why should you have an engaging, persuasive and a personal story?     What does this mean?  This is the simple answer: Engaging your potential clients is crucial in your marketing strategy.  Before we get into market segmentation we want to help you with this important piece of your marketing strategy.   This is the more complex answer: If no one cares about your service or product your business will fail. If you want to earn a profit getting others to buy into your message is important, if not you will make little or no money when no one is persuaded to purchase your service or product.  We want you to become the best business owner or sales professional that you can. We want you to continuously study these trai...

 How can you be engaging? Why should you be persuasive? Can you be personal? Happy Feet 2  Have you ever thought about these questions?   How about these:      Why should you have an engaging, persuasive and a personal story?     What does this mean?  This is the simple answer: Engaging your potential clients is crucial in your marketing strategy.  Before we get into market segmentation we want to help you with this important piece of your marketing strategy.   This is the more complex answer: If no one cares about your service or product your business will fail. If you want to earn a profit getting others to buy into your message is important, if not you will make little or no money when no one is persuaded to purchase your service or product.  We want you to become the best business owner or sales professional that you can. We want you to continuously study these trai...

NY disability law blog What is it that you do? How does it meet the needs of your customers? Not sure, let's figure it out. What is it that you do, specifically? Ask a business owner this question or an entrepreneur beginning their business and the answer is usually not that easy to understand. They begin to recite a 10 minute soliloquy . This is not a Shakespeare play . You have to get to it, now. This happens to us also, but we have learned that you must get to it quickly when marketing to clients and potential clients. What is it? What do you do? What do you write about? What does your product do? What service do you provide, what does it do?  This is a what’s in it for me question you must answer. People are asking, inquiring, reading, or visiting your site for one reason. They want to know what you can do to solve their problem.   You must know at a moment’s notice or you have lost the potential sale. You must be specific. This builds the trust f...