You must first slow down and focus in on your specific market . It's easy to say everyone is my customer, but that is too broad. You must target those who want, need and will pay for what you are proposing. You must narrow it down from there to who can afford to pay for your service or product. Most sales people or most business owners just go fast and cast the net to see what gets stuck in it. Fishermen survey the area, they know the water temperature, the tide, the wind, and other aspects that make their foray more likely to have a successful catch. As we learn these marketing tools, you need not wait to get your business going, you can do the things that will help you move forward quickly like incorporation, research, licenses you may need, and other details that are required before you can make your sales . These tools will help you sharpen what you are doing. These tools will make you better and save you time. You will be able to spend the proper amount of time on doing
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